easyGDS for Ethiopian Holidays
Technical Proposal · Ethiopian Airlines Group RFP

One white-label platform for ET Holidays.

The platform behind five airlines - proposed for Ethiopian, and already running as a live demo.

Ethiopian Holidays homepage - live demo
In production with EtihadEtihad Malaysia AirlinesMalaysia Airlines BonusLinkBonusLink AZALAZAL AirBorneoAirBorneo
What Ethiopian asked for

Every RFP requirement, mapped to a working capability.

The proposal answers the RFP clause by clause. These are the evaluation themes - each links straight to the proof, the live product, or the integration behind it.

Dynamic packaging & personalisation

Single products, dynamic and fixed packages booked in one real-time flow.

See the demo
Multi-day & multi-destination

Automated multi-day itineraries priced and booked end to end.

See a tour
AI: itinerary, AfterBook & ops

Itinerary generation, post-booking servicing and back-office automation.

Explore AI
Inventory & distribution

Bedbanks, chain-direct and GDS content aggregated behind one API.

Integrations
SabreSonic & supplier integration

Production SabreSonic experience; API-first supplier onboarding.

How we connect
Autonomous B2C checkout & payments

Self-service checkout, 80+ payment channels, 50 currencies, tokenised.

See the flow
Loyalty earn & burn

Sheba Miles earn & burn on non-air - proven with Enrich and BonusLink.

Sheba Miles
Proven delivery, secure by design

Live deployments; PCI-DSS L1, SOC 2, ISO 27001, GDPR.

Track record
01 Experienced partner

We build exactly this - airline holiday platforms.

easyGDS is dedicated to the product Ethiopian is looking for: white-label airline holiday platforms with rich non-air content. It is already in production with a strong airline customer base - not a roadmap promise.

  • Etihad - Capital Holidays packaging and Etihad Stopover, live on easyGDS.
  • Malaysia Airlines - MHholidays with full Enrich earn & burn integration.
  • BonusLink, AZAL & AirBorneo - loyalty redemption, ancillary cross-sell and corporate travel.
Live deployments
EtihadEtihad Malaysia AirlinesMalaysia Airlines BonusLinkBonusLink AZALAZAL AirBorneoAirBorneo Amadeus NATASAmadeus NATAS
5+
airline / loyalty brands
7
product lines, one core
5yr+
Amadeus tech partner
02 Expertise in integrations

Connected to the systems ET Holidays runs on.

The platform is API-first. Flights sit inside the package flow through direct SabreSonic integration; non-air content is aggregated through Tripovo - bedbanks, chain-direct agreements and GDS content behind a single API, with Ethiopian's own contracted inventory fed in and prioritised.

Airline reservation - SabreSonic

Direct integration with Ethiopian's SabreSonic reservation system keeps flight content, pricing and booking under Ethiopian's control. easyGDS holds production SabreSonic experience, including integrations delivered for Lion Air and Malindo Air.

Non-air content - Tripovo

Hotels, activities, transfers and car hire flow through Tripovo, aggregating many bedbanks and hotel chains. Existing integrations include HotelBeds and Marriott chain-direct - new suppliers are added through the same API-first pattern.

A selection of live integrations
SabreSabre AmadeusAmadeus HotelBedsHotelBeds DOTWDOTW MarriottMarriott AccorAccor RentalcarsRentalcars TripovoTripovo AdyenAdyen WorldpayWorldpay

Payments integrate Ethiopian's chosen gateway with 80+ payment channels, 50 currencies and tokenised processing.

03 The platform, live

A booking experience your travellers can use today.

The proposed ET Holidays storefront is already running as a working demo - dynamic packaging, real-time pricing and a self-service B2C checkout, fronted by Guzo, the AI travel assistant, and an AI itinerary generator that turns preferences into a packageable, bookable trip.

  • Guzo AI assistant, branded to Ethiopian Holidays
  • AI itinerary generator → straight into the packaging basket
  • Autonomous checkout with real-time pricing
Guzo AI assistant and itinerary generator on the ET Holidays homepage
Guzo + itinerary generator
home.html
6-Day Northern Ethiopia Historic Route multi-day itinerary page
6-Day Northern Ethiopia tour
tour-northern-ethiopia-6-days.html
04 Multi-day itineraries

Multi-day, multi-destination - packaged and bookable.

Beyond single stays, the platform automates full multi-day journeys - sequenced destinations, domestic flights, transfers, guided activities and hotels priced as one trip. Here is a live 6-day Historic Route itinerary running on the proposed platform.

Route sequencing Domestic flights Priced as one package
05 AI capabilities

AI where it earns its place - not AI for its own sake.

Three capabilities answer the RFP's AI requirement: itinerary generation, post-booking servicing and back-office automation. Working prototypes of the itinerary generator and AfterBook are ready for the technical evaluation.

Guzo - itinerary generation

Builds and adapts trip plans from destination, length, budget and interests - a structured, packageable itinerary that flows into the basket. Refine it in natural language.

See Guzo in the demo

AfterBook - post-booking servicing

A natural-language agent that reads the booking context and handles amendments, cancellations and common requests through conversation - automating work that would otherwise reach the contact centre.

Prototype demonstrable

AI Operations - back-office

Agentic AI automates fulfilment and exception handling across the order lifecycle, with predictive analytics for customer behaviour, pricing trends and demand forecasting.

Automating fragmented distribution
AfterBook AI servicing agent - ET Holidays
AfterBook servicing agent
images/afterbook ethiopian.png
AI Operations back-office dashboard
AI Operations back-office
images/afterbook ey admin.png
06 Additional opportunity

Sheba Miles - earn & burn on non-air.

Beyond the core RFP, easyGDS can extend Sheba Miles into holidays and non-air content - members earning and burning miles inside the same booking journey. This is proven ground: the platform already runs full earn & burn with Enrich for Malaysia Airlines, and points redemption on a global hotel marketplace for BonusLink.

  • Enrich - full miles earn & burn on MHholidays packages
  • BonusLink - cash + points redemption across thousands of hotels
  • Same pattern, ready for Sheba Miles - fully Ethiopian-branded
Loyalty already live on easyGDS
Malaysia Airlines EnrichEnrich BonusLinkBonusLink

A Sheba Miles earn & burn programme on holidays turns loyalty members into direct, repeat holiday bookers - and keeps that margin in-house.

07 Developer & Partner API

One documented Partner API behind every booking.

The same platform ET Holidays' travellers use is exposed as a single, documented REST API — so Ethiopian's own systems, corporate booking tools and B2B agents can search and book the full catalogue programmatically. One API spans flights, hotels, tours, transfers, trains, buses, stopovers, packages and car rental, settled against a pre-funded balance — no card redirect to handle.

  • Nine products, one checkout — each product has its own search, then a single shopping pipeline books them all.
  • One auth header, stable /v2 contract — Duffel-style request/response shapes with machine-readable OpenAPI per product.
  • Balance settlement — app or B2B-agent deposit, booked only when funded, with one error envelope across every endpoint.
easyGDS Partner API · /v2 · staging ~200 ms
POST /flights/offer/offer_requests
{ "slices":[{ "origin":"ADD", "destination":"DXB",
              "departure_date":"2026-08-15" }],
  "passengers":[{ "type":"adult" }] }

# price-lock → shoppingId, then settle from balance
POST /shopping/{offerId}   { "shoppingId":"4fe96…" }
POST /shopping/book        { "booking_reference":"ET7F2A9",
                             "status":"confirmed" }
PCI-DSS Level 1
SOC 2 (Mar '26)
ISO 27001
GDPR framework
Cloud-native SaaS
Amadeus partner 5yr+